The Oakland Press reports that Meijer has set four more locations to offer click-and-collect shopping, with plans to expand that to 14 stores by October and 33 by the end of the year.
According to the story, "fifteen employees at every store will retrieve customers’ grocery orders, keeping them in refrigerators and freezers until customers arrive to pick them up."
The Press goes on: "Since launching the program at its Canton and Ann Arbor stores last year, Michael Ross, vice president of Digital Shopping and Customer Marketing, said that popular demand in Detroit has seen the number of orders more than double in the weeks following most store launches, and expects that number will eventually grow to 100 per day at some stores ... He said more than 80 percent of weekly orders come from repeat customers, which demonstrates how quickly the shopping option of picking up their groceries curbside is gaining popularity especially among busy parents and young millennials."
According to the story, "fifteen employees at every store will retrieve customers’ grocery orders, keeping them in refrigerators and freezers until customers arrive to pick them up."
The Press goes on: "Since launching the program at its Canton and Ann Arbor stores last year, Michael Ross, vice president of Digital Shopping and Customer Marketing, said that popular demand in Detroit has seen the number of orders more than double in the weeks following most store launches, and expects that number will eventually grow to 100 per day at some stores ... He said more than 80 percent of weekly orders come from repeat customers, which demonstrates how quickly the shopping option of picking up their groceries curbside is gaining popularity especially among busy parents and young millennials."
- KC's View:
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This is a space that companies almost have to play in, and I think we re seeing, more and more, acceptance of this fact by some pretty major chains. What will be interesting in some cases is how the development of this side of the business affects store development down the road ... they have to be thinking about how the physical store will be different in an environment where virtual stores are becoming more prominent.
