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Newsweek reports that Tesco has designed a new mobile service that actually will give customers discounts off their Tesco Mobile phone bills if they watch commercials on their phones from McDonald's, Doritos, and British Airways.

"It is not the first time a company has offered its customers free or discounted products or services in return for viewing adverts," the story says. "Blyk, Samba Mobile and Ovivo Mobile all ran separate trials of ad-funded offers but each has since been shut down."
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