Brookshire Grocery Co. said yesterday that it is buying 25 former Wal-Mart Express stores in Texas and Louisiana, and will convert them to a new convenience format that it said would "offer hometown convenience in an easy to shop format with a surprising assortment of products at highly competitive prices. "
The 12,000 square foot stores, opened mostly over the past three years, were closed in January.
According to the announcement, Brookshire plans to reopen the locations as Spring Market stores," a name that "represents and honors the company’s great history which began in 1928 with the opening of its first store on Spring Avenue in Tyler, Texas."
The 12,000 square foot stores, opened mostly over the past three years, were closed in January.
According to the announcement, Brookshire plans to reopen the locations as Spring Market stores," a name that "represents and honors the company’s great history which began in 1928 with the opening of its first store on Spring Avenue in Tyler, Texas."
- KC's View:
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Hard to know without seeing the new format, but I suspect that Brookshire, being in better touch with its consumers than perhaps the Walmart Express stores were, can do a better job being market-specific and defining what convenience really means to them. I always thought the Walmart Express stores were a not terribly successful attempt to squeeze 20 pounds of sugar into a five-pound bag. But convenience ultimately is about making choices and editing down ... and that takes real knowledge and actionable data about one's shoppers.
