CNBC reports that Martha Stewart "is teaming up with meal-kit delivery service Marley Spoon to develop recipes and send them along with the pre-measured ingredients, directly to your doorstep.
"The partnership, called Martha & Marley Spoon, puts Martha directly in competition with start-ups Blue Apron, Plated, Munchery and others. These services look to provide consumers with an easier way to get dinner onto the table."
The kits, available on the Marley Spoon site, will cost between $8.70 and $12. and can all be cooked in less than 40 minutes. The recipes are based on the thousands of recipes in the Martha Stewart archive.
The deal is said to be the first made by Martha Stewart under its new ownership by Sequential Brands.
"The partnership, called Martha & Marley Spoon, puts Martha directly in competition with start-ups Blue Apron, Plated, Munchery and others. These services look to provide consumers with an easier way to get dinner onto the table."
The kits, available on the Marley Spoon site, will cost between $8.70 and $12. and can all be cooked in less than 40 minutes. The recipes are based on the thousands of recipes in the Martha Stewart archive.
The deal is said to be the first made by Martha Stewart under its new ownership by Sequential Brands.
- KC's View:
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The cool thing is that every Martha Stewart meal kit comes with a bonus slice of cake with a file baked into it. Just in case.
