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The Seattle Times has a profile of Stephenie Landry, vice president of Amazon Prime Now, who has been spearheading the company's super-fast delivery initiative.

Here's how the Times frames the story:

"In spearheading the launch of the superfast Prime Now delivery service, executive Stephenie Landry knew the challenge would be steep.

"It was unclear whether customers really wanted a service that delivered their Amazon purchases within one or two hours; no focus groups were held to determine that.

"But Landry, a rising star at Amazon who has participated in a series of high-profile projects at the company, including the creation of AmazonFresh grocery deliveries in Seattle nearly a decade ago, was confident they would.

"In the mock news release that’s part of every Amazon pitch, the 38-year old native of New York jokingly called the service 'Amazon Magic,' a reference to products appearing on the consumer’s doorstep so quickly that it could be deemed an act of wizardry. It was an idea that jibed with what is perhaps the glue that holds together Amazon’s increasingly diverse array of businesses, from cloud computing to diaper deliveries: making things convenient for customers."

Landry is a competitor of note ... and the profile is worth reading here.
KC's View:
It is also worth noting that it took 111 days to take Amazon Prime Now from green-light to launch ... which is extraordinary. It also ought to scare the hell out of anyone trying to compete with Amazon using traditional metrics.