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Internet Retailer is out with a new report saying that "10 of the largest marketplace operators in the U.S., which include Inc., eBay Inc., Etsy Inc., and others, sold more than $100 billion worth of goods to U.S. consumers in 2015 ... These shopping portals, where consumers can purchase from several merchants on one website, are gaining momentum as retailers are turning to marketplaces to reach more consumers and grow their businesses."

Furthermore, "nearly 65% of consumers surveyed said they feel comfortable purchasing from merchants they’ve never heard of before on marketplaces."

What this means, the report says, is that online marketplaces have the potential of becoming the shopping malls of the future, with enormous implications for leveling the playing field for both big and small companies and creating enormous accessibility for shoppers.

You can read more of the study here.
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