business news in context, analysis with attitude

Amazon has launched a new website devoted to its Prime Now same-day delivery service, which previously only was accessible via smartphone applications.

The site,, can be accessed via desktop or laptop computers and allows consumers to shop for groceries and other products and get delivery in one or two hours. The first thing one sees on the site right now is a field in which one enters a zip code to find out if Prime Now is available in that market; if not, Amazon promises to let you know when it is.

The Seattle Times reports this morning that "the move seems to suggest that the Prime Now experiment, which is being offered in about 25 metro areas in the U.S., including Seattle, is getting traction among customers and more bandwidth from Amazon. It’s still, however, being showcased separately from the traditional Amazon online store."
KC's View:
Not being served by Prime Now, I must confess that I did not realize that until now it was not accessible by laptop or desktop computer. I would agree with the Times analysis - this probably reflects a growing confidence on Amazon's part that same-day delivery is going to be a growing part of its business ecosystem.