• Advertising Age reports that Coca-Cola is implementing what it calls a "major global packaging shift" that it believes will help its "one brand" strategy.
According to the story, "The new packaging for the entire Coca-Cola trademark will feature the brand's signature 'Red Disc,' which figures prominently in the new 'Taste the Feeling' campaign. The graphic visually unifies Coke, Diet Coke, Coke Zero and Coca-Cola Life. The new design will hit shelves in Mexico the first week of May and then roll out globally throughout 2016 and 2017. Packaging changes won't come to the U.S. until at least next year."
According to the story, "The new packaging for the entire Coca-Cola trademark will feature the brand's signature 'Red Disc,' which figures prominently in the new 'Taste the Feeling' campaign. The graphic visually unifies Coke, Diet Coke, Coke Zero and Coca-Cola Life. The new design will hit shelves in Mexico the first week of May and then roll out globally throughout 2016 and 2017. Packaging changes won't come to the U.S. until at least next year."
- KC's View:
