There's a new study from Salsify pointing out that 94 percent of US consumers (or at least US consumers polled in this study) "either abandon a site or just give up if they can't find the information they need."
The vast majority of these consumers - 66 percent - just go to another site, while 28 percent simply decide not to buy the product.
The vast majority of these consumers - 66 percent - just go to another site, while 28 percent simply decide not to buy the product.
- KC's View:
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Be a resource for information, not just a source of product..
Sound familiar?
