business news in context, analysis with attitude

There's a new study from Salsify pointing out that 94 percent of US consumers (or at least US consumers polled in this study) "either abandon a site or just give up if they can't find the information they need."

The vast majority of these consumers - 66 percent - just go to another site, while 28 percent simply decide not to buy the product.
KC's View:
Be a resource for information, not just a source of product..

Sound familiar?