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Reuters reports that Walmart said yesterday that it is "partnering with ChannelAdvisor Corp , a software company that aggregates retailers and brands for online marketplaces, in an effort to expand the number of products on its website. The deal should make it easier for the thousands of retailers and vendors that are working with ChannelAdvisor to get their products on Wal-Mart's website. Wal-Mart has made expanding its online assortment, currently at about 9 million items, a priority for its online business this year.

The goal, clearly, is to get in the game with Amazon's Marketplace ... which reportedly has more than 200 million products from third-part vendors for sale."
KC's View:
Amazon has an enormous and highly profitable head start, but Walmart has no choice but to try to catch up.