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Golub Corp.-owned Price Chopper and its new Market 32 banner announced a new private label line, called PICS by Price Chopper, designed to be high quality/premium value. The new PICS products will gradually replace nearly 2,000 Price Chopper own-brand products, a rollout process expected to take two years.

The story notes that "with transitional plans in place to ensure compliance with the new GMO labeling law in the state of Vermont, all PICS labels to be distributed throughout Price Chopper and Market 32’s six state footprint will include confirmation of genetically engineered ingredients, if applicable."
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