The Private Label Manufacturers Association (PLMA) is out with a new study saying that "store brands sales reached $118.4 billion in 2015, an all-time record and an increase of +$2.2 billion over the previous year. In the past two years alone, (own label) annual sales are up +5%, or +$5.4 billion, in the major retail channels."
In supermarkets, the study says, "total sales of store brands were $62.5 billion, roughly even with the prior year. Over a two-year period, sales are up in the supermarket channel by +2%, or $1.1 billion."
In supermarkets, the study says, "total sales of store brands were $62.5 billion, roughly even with the prior year. Over a two-year period, sales are up in the supermarket channel by +2%, or $1.1 billion."
- KC's View:
