business news in context, analysis with attitude

by Kevin Coupe

There are many things that I love about this job. Among them ... I love it when a store finds a unique way to differentiate itself. And I love it when a store displays a sense of humor ... especially when it is a little subversive.

So let's give New Seasons Market some applause for going two-for-two ... offering a bicycle valet service at one of its Portland stores, and then finding a way to be clever about it in this YouTube video. And it did so on April 1 ... which I really admire.


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