business news in context, analysis with attitude

by Kevin Coupe

If you want to watch NFL games on Thursday nights this fall, you won't need access to a television or a traditional broadcast network.

Variety reports that "Twitter has clinched a deal with the National Football League to live-stream 10 'Thursday Night Football' broadcasts worldwide next season, the companies announced Tuesday. Under the deal, the NFL has selected Twitter as its exclusive partner to deliver a live Internet-video stream of the regular-season games for free worldwide. Twitter will carry the 10 'Thursday Night Football' games broadcast by NBC and CBS, which also will be simulcast on NFL Network."

The story says that "Twitter will provide free, live streaming video of 'Thursday Night Football' without authentication on mobile phones, tablets, PCs and connected TVs."

It is yet another example of how technology disrupts traditional viewing patterns and established business models. Or perhaps how new viewing patterns create disruptive technologies that upset established business models. Or maybe how even the most established models are susceptible to disruption.

Doesn't matter. Thing change. It is inevitable. You can look it up on your Palm Pilot after having visited Borders and Blockbuster.

it is an Eye-Opener.
KC's View: