business news in context, analysis with attitude

by Kevin Coupe

Bloomberg reports on a new analysts' note from Cowen & Company, which predicts that "Amazon will be a top-10 player in the approximately $795 billion U.S. food and beverage grocery market by 2019 ... We are encouraged by Amazon’s growing footprint in this category, which we see as ripe for potential disruption given younger [demographics] increasingly purchasing food and beverage [F&B] grocery items via digital channels."

The argument is that millennials are primed (pun intended) based on experience and lifestyle preferences to buy more of their groceries online, while at the same time the technology is constantly improving, making it easier for them to indulge their needs and desires.

Let's repeat.

Amazon. Top-ten food retailer in the US. By 2019.

It is an Eye-Opener.
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