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There is a lovely little piece in OC Weekly about the great Frieda Caplan, founder of Frieda's Specialty Produce, who has done so much to introduce more than 100 unique fruits and vegetables to the US market:

"Now 92, Caplan is a legend many times over in the produce industry: pioneer, innovator, a proud feminist in a notoriously macho world whose jovial nature masks a steely determination that rivals knew never to underestimate." The story notes that while her daughters Karen and Jackie run the business as CEO and COO, Frieda Caplan "continues to show up to the office every day to work, wearing her trademark purple, long after her peers left work for the golf course."

The story goes on to say that "Caplan would rather research the future than dwell on the past. She says the next great produce discoveries will come from India, a country whose dizzying varieties of fruits and vegetables still remain relatively unknown stateside."
KC's View:
I would remind you that there is a terrific documentary about Frieda Caplan called "Fear No Fruit" that you can watch on-demand on iTunes, Amazon Instant Video, Google Play, Vudu and XBOX. She's a great woman with a great vision who created a great company ...