• The New York Times this morning reports that Google has decided to shut down its comparison shopping site, called Google Compare, that has been running in the Uk for three years and the US for less than a year. The goal of the site was to allow consumers to compare rates for financial products such as insurance and credit cards, and thus be able to make informed decisions in the same way that some sites allow travelers to compare airline fares and hotel rates.
Despite Google's dominance in the search business, the story says, Google conceded that "the sites never really caught on with consumers."
Despite Google's dominance in the search business, the story says, Google conceded that "the sites never really caught on with consumers."
- KC's View:
