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Business Insider reports that discount retailer Aldi is "expanding organic-food brands, removing some artificial ingredients from its products, and adding more gluten-free items in hopes of attracting more health-conscious shopper." The foray, according to the story, "signals a new direction for Aldi, and an emerging threat to Whole Foods' lower-cost chain, 365 By Whole Foods Market, which is launching this year."

It is not an insignificant investment: "Aldi has about 1,500 stores in the US and has plans to open roughly 500 more stores over the next two years as part of a $3 billion expansion."
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