...with brief, occasional, italicized and sometimes gratuitous commentary…
• Starbucks' willingness to pull the plug when stuff doesn't work is illustrated this week by its announcement that it is closing down Teavana tea bars in New York City and Beverly Hills that it was testing as a tea-oriented alternative to its coffee shops.
It will leave open one test store in Seattle, as well as more than 350 Teavana retail stores around the country. The company says that the moves do not change the company's "commitment to tea," but reflect a sense that it can be better realized in its main stores.
Which may or may not be accurate ... but it doesn't matter. The plug is pulled. Move on.
• Starbucks' willingness to pull the plug when stuff doesn't work is illustrated this week by its announcement that it is closing down Teavana tea bars in New York City and Beverly Hills that it was testing as a tea-oriented alternative to its coffee shops.
It will leave open one test store in Seattle, as well as more than 350 Teavana retail stores around the country. The company says that the moves do not change the company's "commitment to tea," but reflect a sense that it can be better realized in its main stores.
Which may or may not be accurate ... but it doesn't matter. The plug is pulled. Move on.
- KC's View:
