business news in context, analysis with attitude

The website has produced a four-minute video that looks at the Chipotle food safety mess, and it is worth looking at not just because of the way it explains what has happened and why (to the extent that anyone can), but because of the way in which it frames the issue for consumer consumption.

The conclusion is that Chipotle is pretty much conceding that fresh food may not be the same as safe food ... and that it cannot be subtle in either fixing its problems or communicating those fixes.

It is a little raw and a little irreverent ... but a pretty good distillation of the situation. In that sense, it is an Eye-Opener.

KC's View: