• comScore reports that "through the first 36 days of the November-December 2015 holiday season ... U.S. retail e-commerce spending from desktop computers ... reached $35.4 billion, marking a 6-percent increase versus the corresponding days last year. While the desktop season-to-date growth rate currently trails comScore’s 9 percent growth forecast, the benefit of an extra shopping day between Thanksgiving and Christmas vs. last year in addition to a more favorable calendar overall, provides confidence of being able to make up that ground before the end of the season."
The analysis firm goes on to say that "Cyber Week, the week beginning with Cyber Monday, posted solid growth online, raking in $9.7 billion in desktop spending for an increase of 7 percent compared to the same week last year. This marked the fourth time ever, and the first time this season, that boasted the accomplishment of having five billion-dollar days during the work week, totaling $7.8 billion during that period."
The analysis firm goes on to say that "Cyber Week, the week beginning with Cyber Monday, posted solid growth online, raking in $9.7 billion in desktop spending for an increase of 7 percent compared to the same week last year. This marked the fourth time ever, and the first time this season, that boasted the accomplishment of having five billion-dollar days during the work week, totaling $7.8 billion during that period."
- KC's View:
