business news in context, analysis with attitude

The Los Angeles Times reports that Google Express, the company's overnight delivery system that provides services to retailers that include Target, Walgreens, Kohl's and Costco, "is now available to everyone in Southern California, from San Diego to Anaheim to Downtown LA ... Once registered, customers can browse products from different retailers through the Google Express portal and have those products delivered overnight. Residents in West Los Angeles can have certain items delivered the same day."

With the expansion of the service, the story says, "customers across Southern California will have the option to sign up for a $95 annual membership, or pay a fee of $4.99 per eligible order to use the service."

It is, in fact, a crowded field in the area: "Google Express joins the likes of Instacart and Postmates — on-demand services that offer same-day delivery in Los Angeles from retailers such as Ralphs, American Apparel and Whole Foods — in helping people outsource their shopping," the Times writes. "Los Angeles has been ripe for on-demand delivery services, with UberEats (lunches delivered by Uber drivers), Munchery (on-demand dinners), Luxe Valet (on-demand valet parking) and Shyp (on-demand parcel pickup and delivery) launching in the region over the last two years."
KC's View:
Ripe, indeed. Not all these efforts will succeed. Indeed, the eventual winner may not even be on the board yet. But some of these are going to bear fruit, and change the way the game is played in Los Angeles.