The Boston Globe reports that Dunkin' Donuts "is testing mobile pre-ordering in Portland ... The Canton-based chain announced Wednesday that members of their DD Perks Rewards Program can download the DD On-the-Go Ordering Portland app this week, “which enables guests to order in advance using their mobile phone, skip the line and go straight to pick up," either in-store at using a drive-through window.
The story says that users pay for the order "through the chain’s DD Perks card," and can place orders as much as 24 hours in advance.
The On-the-Go app is expected to roll out nationally next year.
The story says that users pay for the order "through the chain’s DD Perks card," and can place orders as much as 24 hours in advance.
The On-the-Go app is expected to roll out nationally next year.
- KC's View:
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A critical innovation for Dunkin' Donuts, because it allows it to compete effectively with Starbucks in the mobile arena. I think there's plenty of room for both of them.
