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• Smoothie chain Jamba Juice announced that it plans to introduce a new smartphone application that will allow customers to place orders via their mobile devices and have them ready when they get to the store.

The company says that "the Jamba mobile order ahead app will reduce wait times for guests and continue the brand’s ongoing commitment to enhance the in-store experience."

And Julie S. Washington, Jamba's chief marketing and innovation officer, noted that “the mobile app will provide us with additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue."
KC's View:
Just another link in the chain of companies that are embracing the mobile opportunity...