business news in context, analysis with attitude

Re/code reports that Facebook is giving away free beacons - described as "small devices that can send a signal to a person’s smartphone when they get within a certain proximity" that can be used "to push information and deals to people while they’re in a prime position to make a purchase" - to retailers and other businesses.

The offering is part of a Facebook feature called Place Tips, "which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store," the story says.
KC's View:
Targeting is better than not. End of story.