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GeekWire reports that Amazon-owned has hired Eric Nuzum, the former vice president of programming for National Public Radio (NPR) for the job of senior vice president of original content.

Nuzum worked for NPR for almost two decades, and was a major architect of a podcasting strategy that has extended its brand and is expected to lead to more than a billion downloads this year.

No specific projects have been announced, but the speculation is that Nuzum could help Amazon develop an original audio content initiative that would run parallel to the original video content available to its Prime members.
KC's View:
This is a combination of two things that I keep talking about ... the importance of differentiated, exclusive content, and how retailers need to be a resource of information, not just a source of product.

This is a really interesting hire, and it'll be interesting to see how fast the implications become clear.