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The New York Times reports this morning that Anheuser-Busch InBev is facing a public relations eruption this week over a beer bottle label that some perceive as being pro-rape.

The label is part of its "Up for Whatever" campaign, and describes Bud Light as being "the perfect beer for removing ‘no’ from your vocabulary for the night.”

According to the Times, "Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses." A typical tweet described the company this way: "Budweiser - a proud sponsor of American Rape Culture™"

While the company said that the bottles with the label could not be recalled, and couldn't even say what percentage of its bottles carried the message, it also said it would issue any more Bud Light bottles with that label. “It’s clear that this message missed the mark, and we regret it,” Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said in a prepared statement. “We would never condone disrespectful or irresponsible behavior.”
KC's View:
I'm going to go out on a limb here and say that it is a near 100 percent certainty that there were no women in the room when the folks at A-B decided on this particular language. Because this message - especially in the context of a national conversation that has been taking place for months - is at the very least in questionable taste.

Two lessons here. The obvious one is about being sensitive to issues like rape. (You wouldn't think this would be a tough one.) The equally important one is about having a diverse workforce so you're not just counting on one slice of the population to be paying attention.