• AT Kearney is out with its 2015 Global Retail E-Commerce Index, reporting that "after placing third, behind China and Japan in 2013, the United States takes over the top spot, due to continued growth, an improving economy, and higher consumer confidence. U.S. e-commerce growth in 2014 rose by 15 percent.
The new report also "identifies four overarching themes that color this year's Index findings as they relate to business strategy, customers, and channels including: Internationalization; the rise of e-commerce IPOs; the continuously connected consumer; and the need for omnichannel strategies.
The index ranks the "top 30 countries based on nine variables, including select macroeconomic factors as well as those that examine consumer adoption of technology, shopping behaviors, infrastructure, and retail-specific activities," AT Kearney explains in its press release.
The new report also "identifies four overarching themes that color this year's Index findings as they relate to business strategy, customers, and channels including: Internationalization; the rise of e-commerce IPOs; the continuously connected consumer; and the need for omnichannel strategies.
The index ranks the "top 30 countries based on nine variables, including select macroeconomic factors as well as those that examine consumer adoption of technology, shopping behaviors, infrastructure, and retail-specific activities," AT Kearney explains in its press release.
- KC's View:
