The Wall Street Journal has a long piece about Coca-Cola, which has had a couple of years of disappointing revenue and profits, and its longtime CEO, Muhtar Kent, who is trying to solve the problems that have led to some investors calling for him to be replaced.
"Mr. Kent’s risky strategy: Sell more soda," the Journal writes. "The 62-year-old CEO says he has a number of plans - such as increased marketing spending and an overhaul of the company’s U.S. distribution network - that will help Coke return to high-single-digit earnings growth in 2016." But some believe that "while he is comfortable navigating the nitty-gritty, he lacks big-picture vision."
Fascinating piece, and you can read the entire story here.
"Mr. Kent’s risky strategy: Sell more soda," the Journal writes. "The 62-year-old CEO says he has a number of plans - such as increased marketing spending and an overhaul of the company’s U.S. distribution network - that will help Coke return to high-single-digit earnings growth in 2016." But some believe that "while he is comfortable navigating the nitty-gritty, he lacks big-picture vision."
Fascinating piece, and you can read the entire story here.
- KC's View:
