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The Associated Press reports that Walmart is launching a section of its online store that will feature "products that are good for the environment from manufacturers that have been leaders in sustainability."

According to the story, "The portal, which features more than 12,000 products in 80 different product categories like toys and printers, comes six years after the world's largest retailer launched its own index that rates suppliers' impact on the environment. That index was developed in collaboration with The Sustainability Consortium, an independent third-party organization of academic-based scientists."

Products on the site marked with a green badge "show that their supplier ranks as best among other suppliers in that product category, based on self-reported responses to surveys developed by The Sustainability Coalition," the AP writes.
KC's View:
One of the great advantages that online stores offer is the ability to segment product categories to a greater degree, slicing and dicing into categories of narrow or wide appeal without worrying about cases or shelves. This Walmart initiative is a great example of that.

BTW...I'd bet the next big online slice-and-dice initiative that Walmart will engage in will be a Made in the USA Store. They do some of that already, but I think it is going to be a much bigger deal in fairly short order.