business news in context, analysis with attitude

PerishableNews reports that "Whole Foods Market has teamed up with longtime supplier partner American Homestead Natural Pork to launch the first large-scale Non-GMO Project Verified™ fresh pork program at Whole Foods Market stores in Oregon and Washington.

"The new program, which includes a full lineup of fresh pork cuts in store meat cases, will offer a variety of choices for shoppers who are looking to avoid meat from animals fed genetically modified organisms (GMOs). All offerings also meet Whole Foods Market’s strict animal welfare standards."

This program, the story says, "marks a significant point in Whole Foods Market’s progress toward providing GMO transparency for the products it sells, and is a step forward in meeting the needs of shoppers who are increasingly requesting organic and non-GMO alternatives."
KC's View:
Can I get an "Amen"?