• The Associated Press reports that Kraft Foods is going to switch the formulation of its Capri Sun line, switching out the high-fructose corn syrup and replacing it with sugar, which will have the added benefit of reducing the per-drink calories from 60 to 50.
According to the story, "Capri Sun sales have fallen for the past three years, according to Euromonitor International. Packaged food makers have come under pressure to position their products as more natural or wholesome, in line with changing tastes."
• At the National Grocers Association (NGA) Show in Las Vegas yesterday, two grocers were named winners of its "best of show" Creative Choice Awards in the Marketing and Merchandising categories. The Best of Show in Marketing was awarded to County Market, Quincy, IL, which partnered with Mondelez to offer a unique contest to give away tickets to see the world-famous boy band One Direction. And the Best of Show in Merchandising was awarded to Coborn's, St. Cloud, MN, which designed a large-scale food drive that took place the entire month of October in all stores.
• In Minnesota, the Star Tribune reports that Supervalu "is overhauling its Wild Harvest store brand. The Wild Harvest private label, available only in Supervalu-affiliated stores, will get a packaging refresh, and its line-up of 300 products will be expanded by nearly 200 this year ... Wild Harvest products are free from more than 100 artificial and synthetic ingredients, and nearly 70 percent of its products are certified as organic."
According to the story, "Capri Sun sales have fallen for the past three years, according to Euromonitor International. Packaged food makers have come under pressure to position their products as more natural or wholesome, in line with changing tastes."
• At the National Grocers Association (NGA) Show in Las Vegas yesterday, two grocers were named winners of its "best of show" Creative Choice Awards in the Marketing and Merchandising categories. The Best of Show in Marketing was awarded to County Market, Quincy, IL, which partnered with Mondelez to offer a unique contest to give away tickets to see the world-famous boy band One Direction. And the Best of Show in Merchandising was awarded to Coborn's, St. Cloud, MN, which designed a large-scale food drive that took place the entire month of October in all stores.
• In Minnesota, the Star Tribune reports that Supervalu "is overhauling its Wild Harvest store brand. The Wild Harvest private label, available only in Supervalu-affiliated stores, will get a packaging refresh, and its line-up of 300 products will be expanded by nearly 200 this year ... Wild Harvest products are free from more than 100 artificial and synthetic ingredients, and nearly 70 percent of its products are certified as organic."
- KC's View:
