business news in context, analysis with attitude

The Chicago Tribune reports that McDonald's announced yesterday that its CEO, Don Thompson, is retiring, and will be replaced by Steve Easterbrook, a longtime company executive who most recently served as global chief brand officer.

In addition, the company said, it had named CFO Pete Bensen to the new role of chief administrative officer, and named Kevin Ozan, previously corporate controller, as its new CFO.

Meanwhile, Crain's Chicago Business reports that " the company began a massive restructuring at its corporate headquarters in Oak Brook, resulting in more than 100 layoffs, with potentially more to come.

"The layoffs, which sources said affected workers across all departments, are effective immediately. Dozens of other employees were informed that they would have to reapply for new positions within the company as it shifts resources in amid the restructuring. Those workers have a week to decide, sources told Crain's. Those who lost their jobs or who opt not to reapply will be provided with severance packages and other assistance, the company said."
KC's View:
They've tried expanding and then contracting the menu at McDonald's. They've tried new advertising campaigns and slogans. Just the other day, McDonald's signed a deal to increase its mobile marketing presence. And now they are trying a corporate restructuring.

Just a thought here, but has anyone thought about making the freakin' hamburgers taste better?