• The Wall Street Journal reports that Amazon "n Wednesday announced an email and electronic calendar service called WorkMail that is aimed at grabbing a slice of the corporate-email market largely controlled by Microsoft Corp. and to a lesser extent Google Inc.
"The new email service is the latest chapter in Amazon’s transformation from e-commerce powerhouse into major seller of corporate technology, until this point largely acting behind the scenes as computing muscle for Netflix videos and Unilever websites. Amazon’s move also spotlights how technology giants including Facebook Inc., Google and Microsoft increasingly view the workplace as a central battleground in the wars for users and dollars."
The story notes that "Email services could bring Amazon $1 billion in revenue annually, said Colin Sebastian, a Baird Equity Research analyst, based on his estimate of sales for Google’s business software."
Amazon describes the entry like this:
"Amazon WorkMail delivers the simplicity and on-demand access of a managed cloud service that works with popular email clients and also has the security controls enterprises need. Amazon WorkMail eliminates the need for customers to purchase and license email servers and handle the ongoing patching, back-up, and upgrades involved in maintaining these systems. It is fully compatible with Microsoft Outlook, and customers can quickly integrate Amazon WorkMail with their existing corporate directory, choose encryption keys, select the location where they want their data to reside, and pay only for the mailboxes they create."
"The new email service is the latest chapter in Amazon’s transformation from e-commerce powerhouse into major seller of corporate technology, until this point largely acting behind the scenes as computing muscle for Netflix videos and Unilever websites. Amazon’s move also spotlights how technology giants including Facebook Inc., Google and Microsoft increasingly view the workplace as a central battleground in the wars for users and dollars."
The story notes that "Email services could bring Amazon $1 billion in revenue annually, said Colin Sebastian, a Baird Equity Research analyst, based on his estimate of sales for Google’s business software."
Amazon describes the entry like this:
"Amazon WorkMail delivers the simplicity and on-demand access of a managed cloud service that works with popular email clients and also has the security controls enterprises need. Amazon WorkMail eliminates the need for customers to purchase and license email servers and handle the ongoing patching, back-up, and upgrades involved in maintaining these systems. It is fully compatible with Microsoft Outlook, and customers can quickly integrate Amazon WorkMail with their existing corporate directory, choose encryption keys, select the location where they want their data to reside, and pay only for the mailboxes they create."
- KC's View:
