business news in context, analysis with attitude

by Kevin Coupe

There is a new, very clever commercial for the new BMW i3 that also is a pointed reminder of how the world is changing, and continues to change, at a pace near impossible to keep up with.

It starts with a flashback to 1994, when Bryant Gumbel and Katie Couric were hosting the "Today Show" mornings on NBC. They have an exchange immediately following what was the first time that viewers had been invited to email the show ... and neither of them can figure out the whole email protocol. What does the "@" stand for? And how does email work, anyway? It all seems utterly antiquated, and completely familiar.

Then, it picks up with the two having an almost identical conversation while driving an all-electric BMW i3, which they are having an equally hard time getting their heads around.

It's very funny ... and also makes a very serious point. in my mind, the very definition of an Eye-Opener.


KC's View: