TechWeekEurope has a story about how Tesco "has launched an app for Google Glass which uses image-recognition technology to provide shoppers with more information on their purchases. Created by the company’s in-house Tesco Labs research and development team the Tesco Grocery Glassware app allows shoppers to browse the price of goods, view nutritional information and add items to their shopping basket hands-free."
According to the story, the technology "allows shoppers to browse the price of goods, view nutritional information and add items to their shopping basket hands-free. Users can either scan a product’s barcode for more information or to add to a basket, or perform a voice search before selecting the right product using the Glass headset."
According to the story, the technology "allows shoppers to browse the price of goods, view nutritional information and add items to their shopping basket hands-free. Users can either scan a product’s barcode for more information or to add to a basket, or perform a voice search before selecting the right product using the Glass headset."
- KC's View:
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Now all they have to do is figure out how to get customers to start shopping at Tesco again...
I know I'm probably wrong about this, but I can't help but wonder if Tesco is focusing on the right priorities at this point. You can't ignore the future, but Tesco has bigger issues than figuring out how to adopt Google glass to the retail environment.
