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Internet Retailer reports about how Target is piloting a Curbside mobile app at 11 stores in California, allowing " shoppers to go to Target to pick up their purchases without leaving the car.

"Consumers download the free app, select which Target store they would like to shop from, select and pay for the products they want via the app and choose in-store pickup. Prices are the same in the app as on Target’s web site and the items offered reflect the selected store’s inventory available for store pick-up. The app won’t display items that are out of stock."

There is no cost to shoppers for using Curbside.

The story notes that Target says it has seen "good adoption” and that, while early, the test is "going well."
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