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Media Post reports that Taco Bell is hoping to stimulate use of its new mobile ordering application by giving away Doritos Locos Tacos - a million of them.

According to the story, "The offer is being highlighted on social media and as part of a new TV spot that promotes the benefits of the app, which is compatible with both iOS and Android ... The promotions seem to be working: The app has been downloaded on iTunes and Google Play more than 1.4 million times since it debuted in late October."
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