• Media Post reports that Taco Bell is hoping to stimulate use of its new mobile ordering application by giving away Doritos Locos Tacos - a million of them.
According to the story, "The offer is being highlighted on social media and as part of a new TV spot that promotes the benefits of the app, which is compatible with both iOS and Android ... The promotions seem to be working: The app has been downloaded on iTunes and Google Play more than 1.4 million times since it debuted in late October."
According to the story, "The offer is being highlighted on social media and as part of a new TV spot that promotes the benefits of the app, which is compatible with both iOS and Android ... The promotions seem to be working: The app has been downloaded on iTunes and Google Play more than 1.4 million times since it debuted in late October."
- KC's View: