The Washington Post reports that Cyber Monday appears to have seen "a robust increase in sales this year. Adobe forecasts that Cyber Monday sales hit $2.65 billion on Monday, a 16 percent increase over last year. The technology company projects that large retailers had the healthiest bumps in sales: The top 25 retailers in the U.S. saw 25 percent year-over-year online sales growth on Monday, while smaller retailers had growth of only 5 percent."
The story goes on to say that "the growth for Cyber Monday was outpaced by the sales growth for the broader period of Thanksgiving through Cyber Monday, which Adobe said had a 20 percent increase in online sales. This may be an indication that online shoppers are no longer holding out in hope that Monday is their best chance for digital deals. It seems the offers on Thursday and Friday were enticing enough to get them to open their wallets."
The Post notes that " Adobe analyzed 400 million visits to 4,500 retail Web sites to make its projections."
The story goes on to say that "the growth for Cyber Monday was outpaced by the sales growth for the broader period of Thanksgiving through Cyber Monday, which Adobe said had a 20 percent increase in online sales. This may be an indication that online shoppers are no longer holding out in hope that Monday is their best chance for digital deals. It seems the offers on Thursday and Friday were enticing enough to get them to open their wallets."
The Post notes that " Adobe analyzed 400 million visits to 4,500 retail Web sites to make its projections."
- KC's View:
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I'm sure the projections and the results will be all over the map, depending on who is doing the analyzing and how the numbers are being sliced. I have to admit that while I usually avoid Black Friday and Cyber Monday like the plague, I did a bit of shopping yesterday, only because I got an email promising me free shipping and a discount, and it sparked an idea I hadn't had before. So I guess you'd call that a successful email campaign.
