business news in context, analysis with attitude

Fast Company reports that Chobani, the Greek yogurt company that has capitalized on the trend and become a multi-billion dollar company is "opening a food incubator in New York City. If you're unsure what a food incubator is exactly, it's kind of like its tech-world cousin, a Y Combinator but for ambitious food businesses looking to scale."

The story says that "if your food startup is one of the 10-or-so selected when the company starts taking pitches in December … Chobani will provide your business with test kitchens, office space, mentorship, and access to the company's resources like chefs and businesspeople to help you get you off the ground and running."

Hamdi Ulukaya, Chobani's CEO, says that the chosen products will satisfy four criteria: "Number one it has to be delicious. It has to natural. It has to be nutritious. And it has to be accessible."
KC's View: