Kantar Retail is out with its annual PoweRanking survey, which "benchmarks how U.S. retailers and manufacturers view each other across the most important areas of their commercial relationships."
In the survey, manufacturers said that Walmart, Target, Kroger and Costco all remain in the top four positions, but also moved Amazon up from its #8 ranking in 2013 to the #5 ranking for this year.
Rounding out the top-ten retailer list are Publix (moving down one position from#5 to #6), HEB, Wegmans (moving down from #6 to #8), Walgreen (moving up a notch from #10 to #9) and Safeway (which dropped from #9 to #10).
On the manufacturer side, retailers continued to rank Procter & Gamble as #1, followed by General Mills (up from #3 last year), PepsiCo (up from #5 last year), Unilever (down from #2 last year), Kraft Foods (down from #4), Coca-Cola (up from #8), Nestle (down from #6), Kellogg (down from #7), Mars (up from #12), and Kimberly Clark, which remained in the 10th slot.
In the survey, manufacturers said that Walmart, Target, Kroger and Costco all remain in the top four positions, but also moved Amazon up from its #8 ranking in 2013 to the #5 ranking for this year.
Rounding out the top-ten retailer list are Publix (moving down one position from#5 to #6), HEB, Wegmans (moving down from #6 to #8), Walgreen (moving up a notch from #10 to #9) and Safeway (which dropped from #9 to #10).
On the manufacturer side, retailers continued to rank Procter & Gamble as #1, followed by General Mills (up from #3 last year), PepsiCo (up from #5 last year), Unilever (down from #2 last year), Kraft Foods (down from #4), Coca-Cola (up from #8), Nestle (down from #6), Kellogg (down from #7), Mars (up from #12), and Kimberly Clark, which remained in the 10th slot.
- KC's View:
