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• Portland, Oregon-based New Seasons Market said yesterday that it is adopting a new system that will allow for a more personalized and measured online and in-store experience.

The Index system, created by Jonathan Wall and Marc Freed-Finnegan (the founders of Google Wallet), "integrates directly with NSM’s existing PIN pads, improving NSM’s security and helping to tailor the checkout experience for each customer … Index enables New Seasons Market to dynamically update PIN pad content through a simple web interface that enhances and personalizes the checkout experience. For instance, it will enable customers to optionally receive emailed receipts instead of paper copies. Index provides an opt-in on the PIN pad for those shoppers."

The announcement also notes that New Seasons "will launch its custom mobile app for iPhone and Android, powered by Index in early 2015 that will leverage iBeacon / bluetooth technology to welcome customers with personalized experiences that include customized product recommendations designed to inspire in-store discovery."
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