The Washington Post reports on a new BI Intelligence report saying that "women control about 80 percent to 85 percent of household spending, but they account for a much lower proportion of online spending … Although 57 percent of U.S. women and 52 percent of men made a purchase online in 2013, men tend to make more purchases on their smartphones and tablets than women."
And, the story says, "22 percent of men bought something on their phones while 18 percent of women did; 20 percent of men made purchases on their tablets, compared with only 17 percent of women."
And, the story says, "22 percent of men bought something on their phones while 18 percent of women did; 20 percent of men made purchases on their tablets, compared with only 17 percent of women."
- KC's View:
