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Advertising Age reports that "McDonald's is setting up shop in the tech community epicenter of Silicon Valley. The company's new outpost, on San Francisco's Market Street, is the brainchild of McDonald's Chief Digital Officer Atif Rafiq, who came to the company in October. Mr. Rafiq said that San Francisco office will enable it to better attract and recruit digital talent; buttress business development; and provide the company 'a way for us to be more plugged into the flow of ideas'."
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