Fortune reports that Target "has created a digital advisory council made up of four outside tech leaders with one goal: to shorten the time it will take for the discount chain to catch up to the competition in the e-commerce wars … The first members of Target's digital council will be: Ajay Agarwal, a managing director at venture capital firm Bain Capital Ventures; Amy Chang, CEO of Accompany and previous head of Google Analytics; Roger Liew, technology chief at travel site Orbitz Worldwide, and Sam Yagan, CEO of dating site operator Match Group and founder of OkCupid.
"The group will meet quarterly with Casey Carl, the Target executive overseeing omni-channel operations."
In a related story, MultiChannel Merchant reports that Target plans to test same-day delivery in Minneapolis, Boston and Miami: "For a $10 charge, Target customers in those test cities the ability to order as late as 1:30 p.m. and receive “rush delivery” of qualifying items between 6 p.m. and 9 p.m. the same day."
In addition, Target said that it "plans to roll out standard shipping from 136 stores in 38 U.S. markets later this year," and "continues to see encouraging results from in-store pick-up, and that those online orders make up about 10% of (its) digital transactions."
The story notes that at this point, it is estimated that just two percent of Target's revenue comes from e-commerce, compared with four percent of Walmart's … and Walmart's web sales grew 27 percent in the most recent quarter.
"The group will meet quarterly with Casey Carl, the Target executive overseeing omni-channel operations."
In a related story, MultiChannel Merchant reports that Target plans to test same-day delivery in Minneapolis, Boston and Miami: "For a $10 charge, Target customers in those test cities the ability to order as late as 1:30 p.m. and receive “rush delivery” of qualifying items between 6 p.m. and 9 p.m. the same day."
In addition, Target said that it "plans to roll out standard shipping from 136 stores in 38 U.S. markets later this year," and "continues to see encouraging results from in-store pick-up, and that those online orders make up about 10% of (its) digital transactions."
The story notes that at this point, it is estimated that just two percent of Target's revenue comes from e-commerce, compared with four percent of Walmart's … and Walmart's web sales grew 27 percent in the most recent quarter.
- KC's View:
