The Business Standard reports that the Interactive Advertising Bureau (IAB) is saying that internet advertising revenue last year reached $42.8 billion, exceeding television advertising revenue ($40.1 billion) for the first time.
The story says that online ad revenue was up 17 percent in 2013 over 2012.
In a prepared statement, IAB CEO Randall Rothenberg said that the shift "speaks to the power that digital screens have in reaching and engaging audiences, adding that in that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
The story says that online ad revenue was up 17 percent in 2013 over 2012.
In a prepared statement, IAB CEO Randall Rothenberg said that the shift "speaks to the power that digital screens have in reaching and engaging audiences, adding that in that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
- KC's View:
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No big surprise here, but worth pointing out … simply because just a few years ago such a shift in dollars and behavior would've been viewed as unthinkable.
