The Orange County Register reports that Fresh & Easy Neighborhood Markets have begun selling Wild Oats organic and natural foods on its shelves - the first time the label has been seen in stores since Wild Oats was acquired by Whole Foods.
Fresh & Easy was bought by Ron Burkle-controlled Yucaipa Cos. last year … and Burkle also owns the Wild Oats brand.
According to the story, "Cage-free eggs and four types of organic milk sporting the 'Wild Oats Marketplace' label landed in the dairy section of 167 stores this week, including 102 locations in Southern California. Brown eggs boast 'Just Laid' stickers on cartons and 'hen laying' date stamps on each egg. The 'Portlandia'-inspired move comes as more consumers demand transparency on food origin and animal welfare from grocers."
Fresh & Easy was bought by Ron Burkle-controlled Yucaipa Cos. last year … and Burkle also owns the Wild Oats brand.
According to the story, "Cage-free eggs and four types of organic milk sporting the 'Wild Oats Marketplace' label landed in the dairy section of 167 stores this week, including 102 locations in Southern California. Brown eggs boast 'Just Laid' stickers on cartons and 'hen laying' date stamps on each egg. The 'Portlandia'-inspired move comes as more consumers demand transparency on food origin and animal welfare from grocers."
- KC's View:
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Nobody at Fresh & Easy is saying how extensive this initiative might end up being. But my bet would be that they'll look to do this whenever and wherever they can, simply to put distance between the old Fresh & Easy and the new Fresh & Easy.
