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by Kevin Coupe

With the Super Bowl taking place on Sunday, there will be a lot of conversation and debate about the most effective and entertaining commercials. That's appropriate. Buying time on the Super Bowl broadcast can cost as much as $4 million for a 30-second spot, and companies put a lot of emphasis on this venue, with more than 100 million people tuning in.

The Super Bowl-related ad field has changed however, as companies increasingly use the internet to draw attention to their commercials before the game and build on the visibility after the game.

One example … this wonderful Budweiser commercial, which almost certainly will be among the top few ads at this year's Super Bowl.

It is all about using the web to build buzz.

Well, it's also about puppies. And horses. And you can't do better than that.

KC's View: