The Chicago Sun Times reports that Sears will close its flagship store in Chicago's Loop in early April, saying that the store has lost millions of dollars since it was opened 13 years ago.
The story says that the closing "is part of Sears’ efforts to cut expenses and rely more heavily on its web-based sales and operations."
The story says that the closing "is part of Sears’ efforts to cut expenses and rely more heavily on its web-based sales and operations."
- KC's View:
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I hate to be overly cynical here, since normally I would applaud a company realizing that traditional venues may have to be abandoned in favor of new methods of reaching out to shoppers. But I'm not persuaded that Sears is going to be any more relevant to customers online that it will be in bricks-and-mortar iterations. Lack of vision results in lack of customers, which results in lack of sales and profits.
