business news in context, analysis with attitude

Reuters reports that Walmart-owned Asda Group is attributing what it calls a strong in-store and online Christmas performance to a strategy that was not promotion-driven.

"Our strategy was to focus on gimmick-free, simple every day low price transparency for our customers and to hold our nerve when it came to the sales," the company said in a prepared statement. "This was against the backdrop of many other retailers vouchering heavily and starting their sales early, and resulted in us seeing record footfall over the Christmas period."
KC's View: